013: CHINESE GHOST KITCHEN

🐉 Scroll 013 — The Jade Wok Cloud

“Steam from the wok, data in the cloud — the dragon flies through alley and algorithm alike.”

🏮 Business Identity

• Name: The Jade Wok Cloud
• Type: Chinese Ghost Kitchen + Smart Delivery Brand
• Format: Digital-first, cloud-powered multi-kitchen system
• Region: Global — optimized for urban zones & food delivery apps
• Theme: “Fast, Fire, Flavor” — wok-seared in 90 seconds, delivered in 12 minutes

🥡 Menu Architecture

• Signature Bowls: Build-your-own stir fry (rice/noodle/greens base, protein, sauce, toppings)
• House Favorites: Firecracker Chicken, Sichuan Garlic Tofu, Wok’d Orange Beef
• Dumpling Lab: Rotating hand-folded dumplings, chili crisp sides, and dipping sauces
• Broth Core: Medicinal tonics, mushroom miso broths, and immunity-enhancing soups
• Fusion Snacks: Egg roll fries, five-spice popcorn chicken, bao sliders

🚗 Tech + Delivery Stack

• App Integration: Uber Eats, DoorDash, Grab, Gojek — fully optimized menus and peak-time AI pricing
• Ghost Kitchen Placement: Urban clusters, dark storefronts, and converted containers
• Packaging Design: Compostable heat-sealed bamboo trays, dipping chambers, utensil packs
• Analytics Engine: Tracks item-level popularity, customer heatmaps, AI forecast menus by neighborhood
• Loyalty: QR codes on every box unlock points, merch drops, and secret dumpling menu

⚙️ Systems + Profit Levers

• Prep Time: 3–6 minutes per order, batch-optimized
• Staffing: 2–3 per location, cross-trained wok-masters + order routers
• Cost Controls: Low rent ghost kitchens, tight inventory rotation, seasonal bulk buys
• Brand Expansion: One kitchen runs up to 3 cuisine sub-brands (Chinese + fusion + dumpling express)
• Margins: Food Cost: 24–32%, Labor: 15%, Net Profit Goal: 18%+

🎨 Branding + Myth-Tech Layer

• Visual: Neon red + jade green + gold foil chopsticks
• Style: Cyberpunk Chinatown x Futuristic Tea Temple
• Typography: Custom font: “Electric Hanzi” — pixel + brush hybrid
• Icon: Pixel dragon winding through a delivery cloud

📦 Add-On Systems

• Mini Bao Trucks: Pop-up bao slider carts in high-traffic metros
• AI Flavor Builder: Users can generate new bowl combos — top rated become permanent items
• Brand Collabs: Streamer meal collabs, anime-themed flavor packs, chili oil NFT unlockables

🏆 Scroll Score: The 100/100 Standard

• Brand Power: ✅ 100/100
• Profit Engine: ✅ 100/100
• Operational Design: ✅ 100/100
• Delivery Innovation: ✅ 100/100
• Visual Culture: ✅ 100/100
• Scalability: ✅ 100/100

Total Score: 💯 / 100