📜 SCROLL 012 — THE THAI TEMPLE
FAST CASUAL THAI RESTAURANT | MODULAR • SCALABLE • ICONIC
“Where lemongrass meets lean logistics — and basil becomes brand equity.”
🌺 ORIGIN + LORE
Born from Bangkok street soul and reborn through scrollfire, THE THAI TEMPLE reinvents classic Thai cuisine as a fast-casual ritual — efficient, flavor-forward, and brand-rich. It honors ancient herbs while automating modern excellence. A shrine to savory and a machine of momentum.
📊 BUSINESS INTELLIGENCE STRUCTURE
- Model: Fast Casual (Low overhead, high turnover, scalable kitchens)
- Margins: 25–30% net target, via combo bundles + signature sauces
- Hours: 11am–10pm with dinner surge strategy
- Avg. Ticket: $16–$22 per order, via combo upsells + drinks
- Revenue Tiers: Dine-in, takeout, delivery, meal kits, and merch
🛸 TECH + SYSTEMS
- POS: Toast or Square with tablet-ordering + real-time inventory
- Kitchen: Modular kitchen pods, shared ghost kitchens for delivery expansion
- Delivery: Self-branded delivery + aggregator partnerships + smart lockers
- Feedback Loops: Real-time NPS, QR codes for table surveys, weekly improvement huddles
🧘 TEAM CULTURE + SYSTEMS
- Atomic Habits system for employee training + reward
- Mood score at clock-in + mental health recovery options
- OKRs tracked weekly: Cleanliness, Speed, Smile Metrics
- Anonymous feedback from customers to all team tiers
🎨 AESTHETIC SANCTUARY
- Visuals: Thai temple meets neon Bangkok futurism
- Interior: Matte black + gold, woven bamboo panels, open kitchen
- Signage: Thai script fusion logotype, LED ritual sigils
- Merch: House sauces, Thai spice kits, branded lunchboxes
🌀 BRAND RITUAL + MARKETING
- Social Scrolls: TikTok rituals, BTS kitchen rituals, Thai New Year promotions
- Hero Myth: Street-food monk turned tech-driven chef
- Loyalty: Punch card app + secret menu after 5 visits
💰 ASSET MAP
- Startup Cost: $85,000–$180,000 per unit
- Break-Even: 8–12 months with delivery + dine-in hybrid
- Multiples: 2.5x–3.8x resale based on systems & brand
MY DIGITAL HOME 