VENAURA Ritual Series

Solar Bloom
Herbal Oil for Radiance, Joy Activation & Creative Magnetism

Product Essence:

Solar Bloom is an uplifting herbal oil blend designed to awaken joy, brighten emotional tone, and amplify one’s natural magnetism. Perfect for morning rituals, dance, creative flow, and self-expression. Solar Bloom supports the Muse and Lover archetypes—those who long to shine, express beauty, and share warmth with the world.

Key Ingredients:

• Calendula Flower Oil
• Orange Blossom Absolute
• Vanilla Bean Extract
• Lemon Balm Leaf Infusion
• Golden Jojoba Oil (carrier)
• Sun-charged Rainwater with Solar Mantras

Emotional & Spiritual Benefits:

• Enhances mood, joy, and inner radiance
• Supports solar plexus and heart chakra awakening
• Inspires creativity, sensual openness, and presence
• Wonderful for moments of celebration, self-expression, or visibility

Packaging & Retail Details:

• Frosted glass bottle with warm gold emblem
• 1oz / 30ml per unit
• Suggested Retail Price (SRP): $46 USD
• Wholesale Price: $23 USD (50% margin)

Cost Breakdown (per unit):

• Raw Ingredients (certified organic): $6.90
• Packaging (bottle, dropper, label): $2.10
• Labor (infusion, bottling, mantra charging): $3.25
• Overhead Allocation (workspace, energy): $1.25
• Total COGS: $13.50

Profit Structure:

• Wholesale Margin: 57% ($9.50 profit per unit)
• Direct-to-Consumer Margin: 70.6% ($32.50 profit per unit)
• Batch Profit Potential (100 units): $3,250 (DTC) / $950 (Wholesale)

R&D Investment:

• Formulation, scent refinement, solar testing: $340
• Label artwork, visual branding: $180
• Media & ritual guide creation: $240
• Total Pre-Launch Investment: $760

Return on Investment (ROI):

• Breakeven: 24 units (DTC) or 54 units (wholesale)
• Projected Year 1 Revenue (1,000 units DTC): $46,000
• Projected Year 1 Profit (DTC model): $32,500+

Value Propositions:

• Bright, celebratory blend with mass sensory appeal
• Unique positioning as a solar polarity oil in the ritual wellness space
• Pairs perfectly with seasonal boxes, summer solstice rituals, or creative coaching bundles
• Completes the six-oil collection with emotional levity and visual contrast

Closing Reflection:

“You are allowed to glow. You are allowed to bloom in joy. This oil is your permission to radiate without apology—fully, fiercely, and without delay.”