VENAURA Ritual Series

Lumen Tears
Herbal Oil for Soul Remembrance & Ancestral Reconnection

Product Essence:

Lumen Tears is a sacred blend of ancestral botanicals and etheric carriers designed to support emotional release, heart healing, and access to soul memory. It is used in grief rituals, moon ceremonies, and deep self-inquiry. Blended under eclipse windows and infused with lunar chants, it supports the Oracle archetype and those doing lineage alchemy.

Key Ingredients:

• Blue Lotus Absolute
• Rose Otto
• Myrrh Resin
• Mugwort Extract
• Jojoba Oil (carrier)
• Lunar-charged spring water

Spiritual & Emotional Benefits:

• Supports grief processing, inner child healing
• Promotes dream recall and ritual softness
• Opens the heart chakra and calms overwhelm
• Used in ancestral lineage work and lunar rites

Packaging & Retail Details:

• Amber glass bottle with ritual pipette cap
• 1oz / 30ml per unit
• Suggested Retail Price (SRP): $44 USD
• Wholesale Price: $22 USD (50% margin)

Cost Breakdown (per unit):

• Raw Ingredients (certified organic): $6.85
• Packaging (bottle, label, sealing): $2.15
• Labor (blending, blessing, bottling): $3.50
• Overhead Allocation (energy, ritual space, insurance): $1.50
• Total COGS: $14.00

Profit Structure:

• Wholesale Margin: 57% ($8.00 profit per unit)
• Direct-to-Consumer Margin: 68% ($30.00 profit per unit)
• Batch Profit Potential (100 units): $3,000 (DTC) / $800 (Wholesale)

R&D Investment:

• Initial R&D and formulation: $380 (herb sourcing, test batching, spiritual attunement)
• Branding & label design: $180
• Photography & content creation: $250 (or in-house)
• Total Pre-Launch Investment: $810

Return on Investment (ROI):

• ROI after first 100-unit batch (DTC): 370%+
• Breakeven point: Sale of 27 units at retail
• Projected Year 1 Revenue (1,000 units DTC): $44,000
• Projected Year 1 Profit (DTC model): $30,000

Value Propositions:

• High spiritual and emotional resonance product with low production cost
• Ethically sourced, ritual-grade, artisan small batch
• Strong markup potential for both retail and wholesale channels
• Complements full product line for bundle & upsell options

Closing Insight:

“This oil holds the tears of your ancestors, the dreams of your soul, and the silence between lifetimes. Every drop is a return—to what your heart still remembers.”