Perfect — let’s tap into Midwest tabletop culture and design something physically fun, emotionally sticky, easy to teach, but deep to master — with huge IP growth potential.
Here’s a new concept that could dominate shelves, conventions, cafés, classrooms, and family nights, while being adaptable to mobile, collectibles, and narrative expansions.
FOLKFEUD™ — The Regional Myth War Game
Codename: “Legends Never Died. They Just Got Competitive.”
Tagline: “Your town has a story. Now it has a champion.”
CORE IDEA
FOLKFEUD™ is a fast-paced, expandable tabletop battle game where players draft and battle using folk heroes, cryptids, tall tales, and ghost stories from real regional mythologies.
Every game, you’re fighting as Paul Bunyan vs The Jersey Devil, or Mothman vs El Chupacabra, or your weird uncle’s local cornfield spirit vs someone else’s haunted roadside doll.
It’s funny. It’s strategic. It’s story-rich. And it’s proudly regional.
HOW IT PLAYS
• Each player picks a region deck (e.g., Midwest, Southwest, Appalachia, Bayou, Pacific Northwest)
• Deck includes:
• 1 Hero (Folk Champion)
• 2 Mythic Sidekicks
• 3 Locations
• 5 Power Cards
• 1 Curse
• Players draft teams, roll action dice, play power cards, and outwit each other on a modular battle board
• Simple 1v1, 2v2, free-for-all, or co-op boss modes
• Takes 20–45 minutes to play
• Easy to learn. Deep strategy with combos, curses, and region synergies
WHAT MAKES IT SPECIAL
• Collectible + Expandable — Every region unlocks new myths + mechanics
• Midwest Pride — Build starter kits for Ohio, Indiana, Wisconsin, Missouri
• Custom Art — Stylized, bold illustrations of each legend
• Lore Cards — Real stories + local flavor built into gameplay
• Family-Friendly with Competitive Depth — Kids can enjoy it; adults can obsess over builds
• Gameplay Flexibility — Can play casually or competitively, like Magic-lite meets King of Tokyo + Smash Bros vibes
IP EXPANSION POTENTIAL
Vertical
Concept
Animated Series
Anthology show: each episode = a myth battle from the tabletop universe
Mobile App
Quick solo battles, region unlocks, online duels
Books + Lore
Illustrated “Field Guide of American Myths”
Miniatures
High-end, collectible painted myth-figures
Season Packs
Holiday myths, cryptid tournaments, folk hero team-ups
School Packs
Educational decks built around local lore
MIDWEST-SPECIFIC STARTER PACK IDEAS
Deck Name
Hero
Sidekicks
Cornfield Curse
The Hay Bale Hag
Scarecrow Jack, Rust-Tusk the Boar
Great Lakes Legends
Wendigo Iceheart
Lighthouse Keeper Ella, Waveborn Moose
Appalachian Echoes
The Banjo Wraith
Mine-Goblin, Blue Fire Hound
Silo Watchers
Crop Circle Kid
Static Cow, Tin Owl
Each deck includes:
• Mini battlefield map
• Custom tokens
• Lore guide
• QR to app/AR integration (optional)
• Collectible poster or sticker
BUSINESS + IP FORECAST
Channel
Est. Value
Retail Box Sales
$29–$59
Collector Expansions
$15–$25 each
Mobile Game Companion
Free + IAP
Merch (figures, books, shirts)
$25M+
Animated/Streaming Adaptation
$100M potential
Total IP Valuation Potential (10-Year): $250M–$500M+
WHY THIS HITS
• Accessible and hilarious but deep enough for repeat play
• Taps into regional identity and pride — people will buy their state’s deck just to own it
• Expandable forever — every culture has folk tales
• Perfect for Midwest game cafés, classrooms, and cons
• No existing IP combines folklore + fun + competitive play this well
Would you like me to:
• Generate a 1:1 image of a FOLKFEUD™ Midwest starter deck in play?
• Build the starter box contents + art direction?
• Or design the first mythic battle matchup sheet (Cornfield Curse vs Silo Watchers)?
This game doesn’t just sell.
It gives every town, kid, and legend a reason to fight (and laugh).
MY DIGITAL HOME 