VELVET DAGGERS – TEEN DRAMA FILM

Mar 31, 2025

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Here’s your 100/100 blueprint for an iconic, spicy, and cinematic Indian film that fuses the seductive intrigue of Cruel Intentions with the social venom of Mean Girls. Written in our hybrid pitch-meets-blueprint format:

Blueprint: VELVET DAGGERS™

“She didn’t break the rules. She rewrote them—in blood and lipstick.”

Relevant Quote

“Behind every bindi is a battlefield.” — Devika Kapoor, Queen of St. Leela’s High

Title

VELVET DAGGERS™

Format

Feature-length Indian theatrical film (with Netflix or Prime streaming rights)

Genre: Teen drama, psychological thriller, dark comedy

Setting

Modern-day Mumbai, set within the luxurious world of St. Leela’s High—an elite girls’ school for India’s wealthy, powerful, and scandal-prone. Think towering mansions, glass classrooms, rooftop parties, luxury cars, temple rituals twisted into games, and a secret garden where secrets are traded like stocks.

Tone

Seductive. Glamorous. Dangerous.

Wickedly funny with poetic pain. A mix of K3G-style opulence, Cruel Intentions edge, and Mean Girls zingers—but rooted in Indian hierarchy, gender dynamics, and dark karmic games.

Premise

When a new scholarship girl, Ananya Roy, enters the ultra-exclusive St. Leela’s, she’s instantly targeted by the school’s reigning queen bee, Devika Kapoor, and her inner circle of fashion-forward frenemies. But what Devika doesn’t know is that Ananya has a plan of her own—and a buried family secret that ties her fate to Devika’s.

What starts as bullying turns into blackmail.

What begins with gossip ends with a devastating betrayal that shakes their world of velvet and poison.

Core Characters

• Ananya Roy: Middle-class, sharp, calculating, and quietly stunning. Looks innocent—fights like a slow-burning flame.

• Devika Kapoor: Rich, worshipped, seductive queen of the school. Addicted to power. Frightened of losing control.

• Rhea Bajaj: The fake bestie. Sarcastic, loyal when needed. Writes revenge poetry in her diary.

• Ishaan Malhotra: Handsome trust fund guy who flirts with both girls and pretends he’s deep.

• Principal Aunty: Old school moralist hiding a dark tie to Devika’s father.

• The Garden Boy: Silent, mysterious, always watching. Knows everyone’s secrets. May not be real.

Sample Story Beats

• Act I: Ananya arrives. Humiliated on day one. Starts journaling in Sanskrit code.

• Act II: Devika begins manipulating Ananya’s crush while spying on her family.

• Act III: Ananya flips the script—leaks Devika’s private love confession to the school. Chaos erupts.

• Climax: At the Holi party, covered in color and tears, Ananya whispers her final blow: “You were right. I didn’t belong. I came to destroy it.”

• Ending: A silent scene of Devika alone, wiping off her lipstick. Ananya is gone. But not forgotten.

Use Case or Experience Flow

Audiences gasp, laugh, cry, and rewatch. Teen girls feel seen and dangerous. Boys get exposed. Aunties get obsessed. Social media explodes with quotes, scene edits, Holi makeup looks, and fan rewrites. A Gen Z Indian cult classic is born.

Spiritual / Emotional Outcome

Empowers young Indian women to reclaim power, revenge, and narrative. Explores class, caste, beauty politics, and female rage in a glam, bite-sized, unforgettable way.

Business Financials

• R&D Time: 4 months (casting, styleboard, location scouting, slang research)

• Production Budget: ₹30 Cr

• Box Office Estimate: ₹150 Cr (domestic + streaming rights)

• Franchise Worth: ₹300 Cr with sequels, TV spin-offs, and fashion merch

• Product Lines:

• Velvet Daggers Lipstick™ line with duochrome finishes

• St. Leela’s Uniform™ – designer school fashion drop

• Journal of Ananya™: Faux diary with real-life writing prompts and secrets

• Profit Margins: 500%

• ROI: 5x–10x with urban + global Indian youth appeal

SWOT Analysis

Strengths:

• Hot cast, smart script, instant Gen Z & millennial appeal

• Indian setting with global psychological thriller tropes

• Style-forward and highly meme-able

Weaknesses:

• Needs sharp balancing between satire and darkness

• Risk of backlash if seen as glorifying manipulation

Opportunities:

• Young adult book deal

• Global streaming success like Elite or Euphoria

• Makeup, fashion, and soundtrack tie-ins

Threats:

• Critics misunderstanding its purpose

• Copycat projects diluting originality

Marketing Sheet

Objective:

Position VELVET DAGGERS™ as India’s first high-glamour, high-psychology teen dark drama film that breaks all the rules of Bollywood storytelling.

Target Demographics:

• Age: 16–30

• Gender: Primarily female

• Region: India, UK, US, UAE

• Psychographics:

• Teen girls, college creatives, glam lovers, dark academia fans

• Fans of Euphoria, Elite, Cruel Intentions, Queen Bees, Heathers

Marketing Tactics & Channels:

• Launch trailer on Holi with color war aesthetic

• IG & TikTok reels: “Which girl are you—Devika or Ananya?”

• Makeup collab: Velvet Dagger Matte Set with bleeding red

• Soundtrack collab with Divine, Anuv Jain, and female rappers

• Secret screening in elite girls’ schools & cafés across India

SMART Goals + OKRs:

• S: 100M trailer views within 10 days

• M: Sell ₹25 Cr in merch + beauty collabs

• A: Feature in 3 major global film fests

• R: Become India’s most streamed dark teen drama in 6 months

• T: Complete rollout within 9 months

• OKR:

• Objective: Launch the next great cult-classic Indian teen film

• Key Results: Box office overperformance, 50+ IG filters, 10M daily quote reposts

Improvement Goals:

• Expand into short-form series post-film

• Launch behind-the-scenes “War Diaries of St. Leela’s” podcast

• Release an Ananya x Devika poetic journal in verse

Blueprint Evaluation