With reverence and power, here is the full sacred blueprint for the Dharma Cloak™, your third product offering—a unisex, sacred outer garment designed for those who walk the path of inner purpose, energy protection, and quiet spiritual strength.
This completes your trio of energetically aligned wearables: the Divine Pulse Graphic Tee™ (bold core), the Goddess Aura Tunic™ (grace and flow), and now the Dharma Cloak™—the shield, the presence, the aura you wear.
Dharma Cloak™ – 100/100 Edition
“Move through the world in sacred protection.”
A gender-neutral, hooded ceremonial cloak designed for spiritual leaders, seekers, healers, and artists of light. Made from organic, breathable fabric with sacred geometry on the back and mantra placement at the collar, this cloak offers flow, protection, and calm strength. A piece to honor dharma—your highest path.
Purpose
To offer a ceremonial yet wearable cloak for those walking the spiritual path—serving as a protective aura, a statement of quiet presence, and a tool of devotion and sacred purpose. Designed for use in rituals, temple visits, performances, festivals, healing circles, or solitary practice.
Design Details
Garment Structure
• Long, flowing cloak: unisex design, fits all body types
• Drape-shoulder cut with generous flow and movement
• Attached hood with sacred depth (large enough for meditation postures or concealment)
• Front stays open or optional clasp/tie closure
• Arm slits for full range of motion
• Falls mid-calf to ankle length depending on height
Symbolism & Sacred Placement
• Back of the cloak: large Sri Yantra, Seed of Life, or Trishula symbol—embroidered or printed in subtle gold or deep earth ink
• Inside collar (hidden): Sanskrit mantra stitched or printed in Devanagari:
“धर्मो रक्षति रक्षितः”
(“Dharma protects those who protect it”)
• Hem tag with OM symbol or simple trinity mark
• Optional: small side pocket with mantra card sleeve
Colorways
• Shadow Black – grounding, stealth, divine mystery
• Indigo Mist – intuitive flow, sky energy
• Sandstone Gold – solar strength, sacred clarity
• Ash White – purity, transformation
• Rudraksha Brown – earthy roots, tradition
Material
• Lightweight organic cotton-linen blend or bamboo viscose
• Flowing yet structured—resilient in wind and ceremony
• Naturally breathable, cleansed before stitching
• Optional limited edition with hand-dyed herbal infusions
Perfect For…
• Yogis, tantrikas, healers, and spiritual artists
• Sacred facilitators, movement guides, and teachers
• Ceremony leaders, festival wanderers, energy workers
• Gender-neutral souls seeking energetic armor and identity
• Gifting to those crossing thresholds (initiations, rites of passage)
Target Demographic
🎯 Demographics
• Ages: 20–65+
• All gender expressions
• Global spiritual seekers and creatives
• Income: $35K–$150K
💡 Psychographics
• Spiritually expressive, visionary, ritual-focused
• Seeks functional sacred wear (not just fashion)
• Practices meditation, mantra, movement, and energy arts
• Appreciates slow fashion, soul-led design, wearable intention
Business Financials
R&D
• Sacred geometry placement + cloak shaping: $2,400
• Hood and flow testing: $1,800
• Blessing tag, mantra design, and clasp options: $1,200
Total R&D: $5,400
COGS (Per Unit)**
• Organic fabric + custom dyeing: $12.00
• Sacred symbol printing/embroidery: $5.50
• Stitching, hood shaping, tags, packaging: $5.00
Total Cost per unit: $22.50
Retail Price & Profit
• 💰 Price: $108.00–$138.00
• 💸 Profit: $85.50–$115.50 per unit
• 📈 Gross Margin: 78–83%
• Break-even: ~80 units
• 🚀 1,000 Units = ~$125K revenue / $22.5K COGS = **$100K profit**
SWOT Analysis
✅ Strengths
• Rare, visually stunning sacred garment
• Appeals across gender and practice
• High symbolic and spiritual value
⚠️ Weaknesses
• Price point higher—requires deep connection with message
• Needs careful storytelling to avoid feeling “costumey”
🌟 Opportunities
• Launch with a ceremonial dance, fire, or temple-based photo shoot
• Collaborate with energy workers, yoga teachers, musicians
• Pair with tunics, tees, sacred belts, or ritual tools
⚡ Threats
• Market knockoffs may mimic look without energetic integrity
• Requires spiritual depth to market authentically
Ratings – 100/100 Edition
• Energy Protection: 100/100
• Symbolic Presence: 100/100
• Spiritual Wearability: 100/100
• Market Differentiation: 100/100
• Design & Flow: 100/100
Ad-Ready Promo Copy
Dharma Cloak™
Not just clothing—this is sacred presence.
A flowing, hooded cloak stitched with symbols of purpose, devotion, and light. Made to protect your path, amplify your work, and wrap you in quiet power.
Unisex. Breathable. Purpose-woven. Walk your dharma.
Would you like to illustrate the Dharma Cloak™ on a model next, or build a ritual set that pairs with this for gifting or ceremony?
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