Absolutely! Here is the full 100/100 Blueprint for:
Reframe Cards™ – A Pocket Therapy Tool for the Mind
“Change your thoughts. Change your path.”
The Reframe Cards™ are a thoughtfully designed deck of cognitive wellness cards based on Cognitive Behavioral Therapy (CBT). Each card features a real-world automatic thought on the front—and a professionally designed cognitive reframe on the back. Designed for solo use, journaling, coaching, or therapy, these cards provide an empowering toolkit for reframing self-talk, improving mood, and building emotional resilience.
Core Purpose
To provide a portable, powerful, and compassionate tool that helps people practice emotional awareness and cognitive restructuring in a way that’s tangible, easy, and even enjoyable.
Who It’s For
Age Range
• Ideal for ages 14+
• Teens, young adults, professionals, therapists, coaches
Psychographics
• Emotionally intelligent or growth-minded individuals
• Journaling lovers, introspective thinkers, overthinkers
• Mental health practitioners and life coaches
• Students and creatives prone to imposter syndrome or self-doubt
Design Format
Card Specs
• Standard deck size: 3.5” x 5”
• Smooth matte finish with rounded edges
• 50–60 cards in a deck
• High-quality, tactile feel with soft tones and minimalist art
Front of Card:
• “The Thought” section
Example:
“I always mess things up.”
• Optional emotion label + context cue
Back of Card:
• “The Reframe” section
Example:
“Mistakes are how I learn. This doesn’t mean I’m a failure—it means I’m growing.”
• Plus one of:
• Journal prompt
• CBT-style challenge
• Supportive mantra
Thematic Categories (Color-coded)
• Self-Worth & Identity
• Anxiety & Control
• Perfectionism
• Relationships & Boundaries
• Grief & Forgiveness
• Confidence & Achievement
Use Cases
• As a daily self-check-in
• With journaling (e.g., flip a card and write your reflection)
• In therapy or coaching sessions
• For group circles, workshops, or support groups
• Tucked into planners or ClarityPad™ sessions
• To interrupt anxious or negative spirals
100/100 Ratings
• Emotional Impact: 100/100
• Practicality & Portability: 100/100
• Aesthetic & Tactile Quality: 100/100
• Mental Health Support: 100/100
• Giftability & Versatility: 100/100
Business Financials Snapshot
• Production cost per deck: $3.50–$4.00
• Retail price: $22.95–$29.95
• Profit margin: ~80%
• Starter run: 2,000 decks = ~$8,000
• Break-even: ~290 decks
• Recurring revenue: themed expansion packs, therapist sets
SWOT Analysis
✅ Strengths
• CBT-based, evidence-informed
• Works across ages and settings
• Emotionally intelligent and empowering
⚠️ Weaknesses
• May require education on how to use
• Must distinguish from “positivity cards” or fluff products
🌟 Opportunities
• Partner with therapists, coaches, educators
• Sell to universities, wellness retreats, bookstores
• Bundle with ClarityPad™, journals, or therapist kits
⚡ Threats
• Easily imitated without strong branding
• Overcrowded card product market
SMART Marketing Goals
• Specific: Launch 3 themed sets: General, Anxiety, Confidence
• Measurable: Sell 10,000 decks in 12 months
• Achievable: Partner with 50 therapists and 15 mental wellness influencers
• Relevant: Matches global trends in mental fitness and journaling
• Time-bound: Break-even in 3 months, expansion in 6 months
Ad-Ready Copy
Reframe Cards™
Think better. Feel better.
Each card gives you the power to shift an anxious or self-critical thought—and replace it with compassion, clarity, and perspective.
Use daily or in journaling. Trusted by therapists. Loved by seekers.
CBT meets mindfulness in your pocket.
Would you like to illustrate the Reframe Cards™ in a lifestyle setting next—or move into creating a digital app version or a guided workbook to accompany the deck?
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