VITALITY ZIP UP

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Here’s the full premium blueprint for the Vitality Zip-Up™, designed to be an active yet stylish piece that enhances both comfort and spiritual alignment, perfect for a modern, dynamic lifestyle.

Vitality Zip-Up™ Blueprint

“Strength in movement. Power in simplicity.”

Product Type: Sleek zip-up jacket designed for active wear, casual style, and energetic alignment

Core Purpose: To support comfort, freedom, and grounding energy for men who move through life with purpose and ease.

Product Summary

The Vitality Zip-Up™ is more than just a jacket — it’s a piece designed for movement, freedom, and spiritual balance. Whether you’re heading to the gym, out for a run, or lounging casually, this zip-up brings effortless style and inner peace. With a slim but comfortable fit, it hugs the body without constriction, making it perfect for active days or mindful moments. Featuring a subtle spiritual detail near the chest or hem, it serves as a reminder of your power and purpose.

Price Point: $58–$78 USD (modern activewear with intentional design)

Best Paired With: Activewear like Vitality Joggers™, jeans, or shorts

Use Case: Yoga, workouts, casual wear, outdoor activities, layering on cool days

Design & Construction

Fit & Cut

• Silhouette: Slim fit with slight stretch to allow for ease of movement

• Neckline: High zip-up collar for adjustable comfort and protection from the elements

• Sleeves: Long sleeves with ribbed cuffs or option for short sleeves during warmer months

• Length: Hits just above the hip for a flattering, balanced look

• Zipper: Full-length zipper with inner lining to keep the jacket in place during movement

Fabric

• Material: 65% Organic Cotton, 30% Bamboo Viscose, 5% Spandex

• Feel: Soft, breathable, with a slight stretch for comfort

• Finish: Smooth matte finish with a subtle texture, moisture-wicking properties

• Wash: Herbal-infused fabric, sound-cleansed to maintain energetic alignment

• Stretch: Comfortable elasticity for unrestricted movement, perfect for active use

Colorways

• Charcoal Gray – Modern, grounding, versatile

• Olive Green – Calm, nature-inspired, energizing

• Storm Blue – Balanced, empowering, and timeless

• Midnight Black – Bold, sleek, and confident

• Warm Sand – Light, fresh, and earthy

Signature Energetic Details

• Affirmation Tag (Inside Collar): “I move with purpose and clarity.”

• Subtle Embroidery: Small lotus or infinity symbol on the chest, side seam, or hem

• Energetic Intent: Designed to promote balance, strength, and clarity in your movements, helping you stay grounded and centered throughout the day

Energetic Purpose

The Vitality Zip-Up™ serves as a supportive tool for men who want to:

• Stay grounded while engaging in physical activity or active moments

• Feel aligned and empowered, knowing their clothing supports their energy

• Have an everyday essential that transitions easily between active wear and casual, spiritual apparel

• Maintain comfort and inner peace, while feeling protected and confident

This jacket is designed for the modern man who wants to carry strength and calm presence while moving through life.

Target Customer Profile

Demographics

• Age: 18–40

• Income: $20K–$75K

• Occupation: Active professionals, gym-goers, wellness practitioners, creatives, students, outdoorsmen

• Shopping Habits: Prefers high-quality, versatile clothing with spiritual intention and functional style

Psychographics

• Desires:

• A stylish yet practical zip-up that fits seamlessly into his active lifestyle

• Clothing that provides both comfort and energy alignment

• A top that allows him to feel confident while nurturing his inner strength

• Challenges:

• Most activewear is either too sporty or doesn’t offer enough spiritual/energetic connection

• Looking for clothing that helps stay focused and grounded during both physical and emotional challenges

Blueprint Ratings (100/100)