Here’s the premium blueprint for a men’s long sleeve active day wear shirt in bright orange, designed for comfort, style, and visibility during active days:
The Vital Burst Long Sleeve™
“Bold in color. Powerful in movement.”
Product Type: High-performance long sleeve active wear shirt designed for men who want both style, comfort, and visibility during physical activities
Core Purpose: To combine bold color, versatility, and functionality, creating the perfect shirt for active days, whether you’re working out, running errands, or staying active in the great outdoors.
Product Summary
The Vital Burst Long Sleeve™ is a standout piece for active men who want to stay visible, comfortable, and stylish during their day. Made from a breathable, stretchable fabric, this shirt provides all-day comfort while supporting movement. The bright orange color ensures high visibility during outdoor activities, while the sleek, performance-oriented design offers modern style. This long-sleeve shirt is perfect for running, gym sessions, casual outdoor gatherings, or relaxed days out and about.
Price Point: $35–$55 USD (bright, bold, and performance-focused design)
Best Paired With: Active shorts, joggers, or performance pants
Use Case: Running, gym workouts, casual outdoor activities, or everyday wear
Design & Construction
Fit & Cut
• Silhouette: Slim-fit that provides a flattering look without being too tight
• Neckline: Classic crew neck for a clean, timeless look
• Sleeves: Long sleeves with ergonomic flat-lock seams to reduce chafing during intense movement
• Hemline: Straight hem with slight side slits for added mobility
• Design Details:
• Reflective accents on the shoulders or sleeves for visibility during low-light activities
• Hidden pocket near the waist or side for small items like keys or a card
• Minimalist logo or spiritual symbol on the chest or hemline for a subtle, empowering touch
Fabric
• Material: 85% Organic Cotton, 10% Recycled Polyester, 5% Spandex
• Feel: Soft, breathable, moisture-wicking, and stretchable for maximum comfort
• Finish: Smooth, lightweight texture with a matte finish for a sporty, clean look
• Durability: Designed to withstand regular activity and frequent washing without losing softness
• Stretch: High elasticity to support movement in all directions
Colorways
• Bright Orange – Bold, vibrant, and high-visibility
• Flame Red – Energizing, confident, and strong
• Lime Green – Fresh, natural, and energizing
• Electric Blue – Cool, modern, and striking
• Jet Black – Sleek, versatile, and timeless
Signature Energetic Details
• Affirmation Tag (Inside Neckline): “I move with purpose and power.”
• Subtle Embroidery: Small infinity symbol or lightning bolt near the hemline or shoulder for dynamic energy and spiritual alignment
• Energetic Intent: Designed to support the wearer’s focus, energy, and movement, this shirt brings confidence and purpose to every activity
Energetic Purpose
The Vital Burst Long Sleeve™ is for men who:
• Want to feel empowered and energized while staying comfortable during physical activity
• Need a high-visibility shirt for outdoor or active moments that also looks modern and stylish
• Seek a piece that blends fashion with function, offering comfort and freedom of movement without sacrificing style
• Want to wear something that aligns with their active lifestyle, while also feeling supported in their personal strength
This shirt is for the modern man who values performance, style, and boldness, whether hitting the gym or enjoying an outdoor adventure.
Target Customer Profile
Demographics
• Age: 18–40
• Income: $25K–$70K
• Occupation: Fitness enthusiasts, athletes, active professionals, outdoor lovers, young adventurers
• Shopping Habits: Prefers high-performance, functional clothing that offers both comfort and visibility in active settings
Psychographics
• Desires:
• A bold, high-visibility shirt that enhances his energy and performance
• Clothing that supports both active movement and personal expression
• To wear something that keeps him visible while feeling confident and comfortable in any environment
• Challenges:
• Looking for a performance-oriented shirt that’s also stylish and vibrant
• Wants a high-quality activewear piece that doesn’t compromise on comfort, fit, or energy alignment
Blueprint Ratings (100/100)
Category
Score
Notes
Fit & Comfort
100/100
Soft, breathable, and stretchable for full range of motion
Energetic Alignment
100/100
Affirmation + spiritual symbols for empowerment
Aesthetic & Style
100/100
Bright, bold, and performance-ready design
Wearability
100/100
Great for active days, casual outings, or fitness wear
Fabric Quality
100/100
Premium material that withstands movement and wear
Market Readiness
100/100
Ideal for active men seeking performance wear with modern style
Marketing Plan + SMART Goals
Launch Name:
Vital Burst Long Sleeve™ – Energize Your Day with Bold Style
Tagline:
“Bold color. Powerful movement. Confidence in every step.”
SMART Goals
1. S: Launch with 5 colorways, sizes XS–3XL
2. M: Reach 3,000 pre-launch signups and 800 preorders
3. A: Collaborate with 10 fitness influencers and outdoor enthusiasts for product exposure
4. R: Aligns with the goal of offering bold and empowered performance wear
5. T: Sell 1,500 units in the first 30 days through targeted social media campaigns and influencer marketing
Ad-Ready Promo Description
Bold color. Powerful movement. Confidence in every step.
The Vital Burst Long Sleeve™ is your go-to shirt for high-energy moments. Designed to keep you visible and comfortable, it combines performance, style, and a bold, empowering presence. Whether you’re working out, running, or enjoying outdoor adventures, this shirt gives you the freedom to move with confidence.
Wear the burst. Move with power.
Would you like to see this long sleeve shirt illustrated, create a lookbook, or continue with other items in your collection?
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