WILD SALMON SANDWICH

Mar 21, 2025

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Absolutely! Here’s the Salmon Healing Sandwich™ – Full 100/100 Business Blueprint, now with complete business financials, SWOT analysis, marketing plan, and all elite blueprint sections for launching, scaling, and selling this as a standout wellness food product.

Salmon Healing Sandwich™ – 100/100 Business Blueprint

“Heal. Energize. Thrive.”

A gourmet wellness sandwich designed to nourish the body and uplift the spirit.

Purpose

To offer a high-vibrational sandwich experience built on premium, anti-inflammatory ingredients and gourmet culinary intention—crafted for modern wellness-focused customers who value health, taste, and presentation.

Product Summary

A gluten-free toasted potato bun layered with:

• Wild grilled salmon

• Melted havarti cheese

• Lemon-dill yogurt aioli

• Pickled red onions, spinach, cucumber ribbons

• Drizzled green goddess avocado sauce

• Served fresh with healing herbs, lemon zest, and intention

Target Customer Profile

🎯 Demographics

• Age: 24–50

• Income: $60K–$150K

• Lifestyle: Holistic health, fitness, creative professionals, urban dwellers

• Location: Wellness-focused cities (LA, Austin, NYC, Portland, Vancouver, Sydney)

💡 Psychographics

• Invests in food that heals and satisfies

• Wants clean ingredients and low-glycemic options

• Appreciates elevated, aesthetic food experiences

• Aligns with mindful eating and gut health trends

• Shares beautiful meals on social media

Menu Use Cases

• Wellness café lunch menu

• Retreat or spa center dining

• Upscale food truck offering

• Pre-order meal prep program

• Spring and summer seasonal menu feature

Business Financials

1. R&D and Product Development

• Recipe testing (3 iterations): $750

• Ingredient sourcing trials (salmon, sauces, GF buns): $950

• Nutrition & allergen consultation: $500

• Photography, branding, styling: $800

Total R&D Investment: $3,000

2. Cost of Goods Sold (COGS per sandwich)

• Wild salmon fillet (4–5 oz): $4.50

• Gluten-free potato bun: $1.50

• Havarti cheese (2 slices): $0.75

• Lemon-dill yogurt aioli (house-made): $0.50

• Green goddess avocado sauce (house-made): $0.70

• Pickled red onions, cucumbers, spinach: $0.75

• Olive oil, garlic, lemon, herbs, spices: $0.50

• Compostable wrap or eco-packaging: $0.80

➡️ Total COGS: ~$9.00 per unit

3. Sales Price & Positioning

• Retail Price: $18.00 (in-store or café pricing)

• Perceived Value: $22–$25 due to salmon, healing ingredients, and premium build

• Add-on Potential: $4–$6 (herbal spritz, side salad, wellness drink)

4. Profit & ROI

• Profit Per Unit: $18.00 – $9.00 = $9.00

• Gross Margin: 50% (scales higher with bulk ingredient sourcing)

• Break-even: Sell ~335 units to cover $3K R&D

• 1,000 Unit Scenario:

• Revenue = $18,000

• COGS = $9,000

• Profit = $9,000

• ROI = 3x return on initial investment

SWOT Analysis

✅ Strengths

• Wild-caught salmon = premium, sought-after protein

• Healing ingredients appeal to the wellness community

• Fully gluten-free, low-glycemic, and dairy-optional

• Photogenic and highly shareable = social media magnet

⚠️ Weaknesses

• Perishable: fresh salmon + sauces require tight inventory control

• Higher cost ingredients = less margin if underpriced

• Requires well-trained prep staff to ensure layering/presentation

🌟 Opportunities

• Launch seasonal variants (Autumn Maple, Winter Citrus)

• Partner with gyms, spas, and wellness retreats for meal programs

• Develop meal-prep and takeout packaging kits for clean-eating clientele

⚡ Threats

• Competing wellness sandwiches in upscale markets

• Fluctuation in wild salmon availability and price

• Low-cost sandwich options that undercut price-sensitive customers

Marketing Plan + SMART Goals

Tagline

“Fuel your light with every bite.”

Promo Description

The Salmon Healing Sandwich™ is your go-to wellness ritual in sandwich form.

Grilled wild salmon layered with healing aioli, avocado drizzle, herbs, pickles, greens, and cheese (if you choose)—all cradled inside a turmeric-toasted gluten-free potato bun.

It’s elevated. It’s intentional. It’s healing.

SMART Goals

• 🔥 Launch in 5 wellness cafés by Q3

• 📦 Design eco-packaging with printed affirmations + sandwich rituals

• 🎯 1,000 units sold in the first 45 days

• 📸 Reach 1M views via influencer reels (visual layers, beauty shot)

• 💡 Partner with 3 fitness studios or yoga collectives for exclusive lunch collabs

• 🥗 Add to a spring/summer seasonal clean menu with 3 wellness bowls + this sandwich as the signature

Final Blueprint Rating