EVERYDAY DRAPE TEE

Absolutely — here’s the full premium blueprint for The Everyday Drape Tee™, designed to be the go-to top for softness, style, and subtle energy work. It’s effortless, elevated, and deeply aligned — perfect with jeans, SoulFlow Pants™, or layered looks.

The Everyday Drape Tee™ Blueprint

“Feel soft. Stay grounded. Glow naturally.”

Product Type: Relaxed-fit, soft-touch premium tee with energetic and emotional intention

Purpose: To offer women a daily top that feels like self-kindness — wearable for everything from errands to deep reflection, and perfect with denim or flowy bottoms

Product Summary

This isn’t your average tee. The Everyday Drape Tee™ is light, breathable, and emotionally supportive — like your favorite soft shirt that also happens to carry good energy. Designed to drape gently, breathe deeply, and move with flow, this tee holds space for your presence in casual or creative settings.

Price Point: $38–$54 USD (premium basic, with energetic value)

Best With: Jeans, SoulFlow Pants™, Balance Flow Pants™, shorts, skirts, layering sets

Use Case: Daily wear, remote work, creative sessions, light movement, spiritual practice

Design & Construction

Fit & Cut

• Silhouette: Relaxed drape; slightly oversized without looking shapeless

• Neckline Options:

• Soft scoop (classic)

• Gentle boat neck (elegant)

• Hemline:

• Slight curved front and back

• Long enough to tuck or French tuck

• Sleeves: Rolled cuff or loose-fit short sleeves

• Length: Mid-hip

Fabric

• Material: 70% Bamboo Viscose, 25% Organic Cotton, 5% Spandex

• Feel: Lightweight, breathable, cool-to-touch, drapey softness

• Wash: Herbal-misted and sound-cleared pre-packaging

• Colorways:

• Cloud White – clean, calm, easy to style

• Sandalwood Blush – soft feminine base tone

• Mocha Earth – grounding and rich

• Celestial Gray – neutral and elevated

Signature Energetic Details

• Affirmation Tag (Inside Hem): “I flow with ease and grace.”

• Subtle Stitching: Tone-on-tone wave or breath symbol at left sleeve or upper back

• Energetic Intention: Encourages peace in motion — a wearable softness ritual

Energetic Purpose

The Everyday Drape Tee™ is designed to:

• Support calm confidence

• Offer emotional ease during busy or unpredictable days

• Act as a layer of softness and grace in your movement and presence

• Pair seamlessly with higher-vibration fashion pieces like SoulFlow Pants™ and Enerjeans™

Target Customer Profile

Demographics

• Age: 16–45

• Occupation: Creatives, wellness lovers, students, freelancers, stay-at-home dreamers, spiritual professionals

• Income: $15K–$80K

• Buying Habits: Loves intentional basics, slow fashion, and comfort with meaning

Psychographics

• Desires:

• A soft piece that works with everything

• Something that feels elevated but never stiff

• Style that supports emotion, intention, and personal space

• Challenges:

• Most tees are either too tight, too sporty, or too plain

• She wants soft comfort with a story and frequency

Blueprint Ratings (100/100)

Category

Score

Notes

Comfort & Fit

100/100

Feels like a hug, effortlessly flattering

Fabric Quality

100/100

Bamboo blend is eco-conscious and cloud-soft

Styling Versatility

100/100

Jeans, joggers, skirts — it all works

Energetic Design

100/100

Affirmation + symbol = wearable self-care

Wash & Wear

100/100

Wrinkle-resistant, breathable, holds shape

Marketability

100/100

Spiritual fashion meets “perfect tee” territory

Marketing Plan + SMART Goals

Launch Name:

The Everyday Drape Tee™ – Your Softest Essential

Tagline:

“It’s not just a tee. It’s your energy in motion.”

SMART Goals

1. S: Launch 4 colors in sizes XS–4XL

2. M: Reach 3,000+ email signups and 600 preorder sets (with pants)

3. A: Collaborate with 7 loungewear-loving spiritual creators

4. R: Aligns with your brand mission: high-vibe, wearable intention

5. T: Sell 1,000 units in first 30 days with a bundle push (pants + tee)

Ad-Ready Promo Description

Softness is sacred. Style is energy.

The Everyday Drape Tee™ is your go-to layer for movement, creativity, and calm confidence. Made from bamboo-cotton, infused with energetic intention, and designed to drape like breath — it’s a tee you’ll live in.

Let your outfit support your spirit.

Would you like to illustrate this top next, create a lookbook layout with jeans, or bundle it with SoulFlow Pants™ for your first “soft living” set?