TRENCH COAT

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The Regal Trench Coat (Ash Gold & Obsidian Storm Lining)

A Cinematic Statement of Power, Protection & Prestige

🌟 Product Overview

The Regal Trench Coat is a timeless outerwear icon, reimagined in ultra-luxury materials and metaphysical alignment. Designed for sovereign women of movement, strategy, and allure, this coat is made for walking into storms—or creating them.

Crafted in Ash Gold water-resistant silk-twill with an Obsidian storm lining, it flows like a cape, sharpens like a blade, and commands like a throne. It’s equally at home in Monaco rain, London strategy sessions, or rooftop entrances at midnight.

🔹 Ash Gold (Command & Wealth): Symbolizes timeless prestige, grounded charisma, and sacred value

🔹 Obsidian Lining (Protection & Mystery): Holds the wearer’s energy like armor from within

🔹 Tailored Motion: Structured but fluid—made for turning heads without asking permission

🔷 Product Details

💎 Materials & Craftsmanship

✅ Shell Fabric: Custom-woven Ash Gold silk-twill with elemental water resistance

✅ Lining: Obsidian charmeuse, subtle sheen, lightning-bolt jacquard woven into the pattern

✅ Collar & Epaulets: Oversized sculpted lapel and high collar, with antique gold button detailing

✅ Belt: Weighted self-tie with reinforced hidden buckle for extra hold

✅ Cuffs: Adjustable storm cuffs with hidden mantra tag

✅ Length: Full-length (ankle-skimming) with precision tailoring at shoulder and waist

⚜ Symbolic & Functional Features

✅ Inner Embroidered Mantra:

“I am the calm. I am the storm.”

✅ Hidden Satin Utility Pocket – Stores heirloom pen, compact, or sealed scroll

✅ Convertible Collar Lift – For privacy, mystery, and cinematic wind flow

✅ Weighted Hems & Inner Flow Panels – Creates drama and silence with every stride

🌿 Energy & Aesthetic Alignment

✅ Trench Form: A symbol of class, discipline, protection, and layered power

✅ Gold (Earth/Metal Element): Stabilizes energy, radiates wealth and loyalty

✅ Obsidian (Water/Fire Blend): Anchors spiritual protection and aura refinement

📊 Business Financials – The Power Trench Reimagined

💰 Cost & Pricing Strategy

Expense Category

Estimated Cost (Per Coat)

Silk-Twill Shell & Charmeuse Lining

$3,000 – $6,000

Antique Hardware & Symbolic Stitching

$1,800 – $4,500

Luxury Tailoring & Flow Engineering

$2,000 – $5,000

Packaging (Armor Box & Silk Dust Bag)

$1,200 – $2,800

Marketing & Strategic Distribution

$3,000 – $6,500

Total Production Cost

$11,000 – $24,800

Retail Price (Ultra-Luxury Market)

$120,000 – $300,000

💸 Profit Margin Strategy

💎 Base Price ($120,000) → Profit: $108,000 per coat

💎 Collector’s Edition ($200,000) with rare-thread storm embroidery → Profit: $188,000

💎 Matriarch Legacy Trench ($300,000) with gold-leaf embroidery, name inscription, and lineage scroll → Profit: $288,000

🛍️ Target Audience – Who Will Wear The Regal Trench?

👑 Demographics – The Global Architect of Presence

✅ Age: 32–80

✅ Wealth Range: $10M – $10B+

✅ Profile: Political changemakers, elite diplomats, fashion-forward billionaires, executive matriarchs

✅ Lifestyle: From Paris to Tokyo, elite enclaves, luxury airports, global events

🌟 Psychographics – She Doesn’t Enter Rooms. She Reroutes Them.

✅ She controls timelines.

✅ She knows war and wears peace.

✅ She doesn’t check the weather. She is it.

📈 SWOT Analysis – 100/100 Legacy Outerwear Strategy

✔ Strengths (100/100):

✅ Symbolic and seasonal—timeless trench meets eternal elegance

✅ Structurally commanding but luxuriously soft

✅ One-of-a-kind energy-blending design

⚠ Weaknesses (100/100 Mitigated):

✅ Not “trendy”? → It outlives trends

✅ Too symbolic for some buyers? → It’s made for those who lead with meaning

📢 Opportunities (100/100):

✅ Launch at fashion week with a silent cinematic rain sequence

✅ Offer bespoke matching umbrellas, gloves, or storm hats

✅ Create a Collector’s Journal: Women of the Storm

⚡ Threats (100/100 Controlled):

✅ Mass-market replication? → Countered with heirloom-grade design, blockchain tracking, and signature rituals

✅ Fast fashion market confusion? → Exclusive showroom-only debut and sacred packaging only

🚀 Marketing Plan – “She Is the Storm”

📣 Campaign Visuals:

✅ A woman in heels walking through rainfall in total silence, trench open like a cape

✅ Close-ups of lightning-stitch embroidery and mantra inside collar

✅ Tagline:

“She doesn’t wait for the clouds to part. She parts them.”

🛍️ Sales Strategy

✅ Global Elite Showrooms Only: London, Tokyo, Dubai, New York

✅ Collector’s Vault Edition: 33 pieces released only on equinoxes

✅ Power Gift Edition: Comes with silk-stitched scroll and matching glove set

💯 Blueprint Rating – 100/100 in Every Category