TRUFFLE LOBSTER ROLL

Blueprint: Truffle-Infused Butter Lobster Roll 🦞✨

Introduction & Concept

The Truffle-Infused Butter Lobster Roll takes the classic New England lobster roll and elevates it to luxury status with a decadent black truffle butter infusion. The result? Sweet, buttery lobster meat, rich umami depth, and a melt-in-your-mouth experience—all wrapped in a lightly toasted, buttered brioche bun. Served alongside crispy herb-dusted truffle fries and a creamy truffle aioli dipping sauce, this dish is crafted for those who seek the ultimate indulgence in seafood dining.

This dish is designed for fine-dining establishments, high-end food trucks, and luxury catering, appealing to both seafood lovers and truffle connoisseurs. The balance of fresh, wild-caught lobster and earthy, aromatic truffle butter creates a harmonious fusion of coastal and gourmet flavors, making it a top-tier offering for any premium menu.

History & Culinary Lore

The Evolution of the Lobster Roll

The lobster roll originated in the 1920s in Connecticut, where it was first served as a hot, buttery sandwich rather than the cold, mayo-based version more common in Maine. Over the years, the buttered lobster roll became a symbol of indulgence, served at beachside restaurants and high-end seafood bars alike.

The Truffle Touch

Truffles have been prized in European cuisine for centuries, often referred to as the “diamonds of the kitchen.” Their ability to enhance umami and deepen flavors makes them the perfect pairing for rich, buttery lobster meat. This dish takes the traditional lobster roll and transforms it into a luxury dining experience by integrating the earthy aroma of truffles into the butter-poaching process, ensuring that every bite is both succulent and intensely flavorful.

Ingredients & Flavor Profile

Main Components

• Wild-Caught Lobster Meat (5-6 oz) 🦞 – Succulent, buttery, and naturally sweet, perfect for absorbing the richness of truffle butter.

• Brioche Bun 🍞 – Lightly toasted and buttered, offering a soft yet crisp bite.

• Black Truffle Butter 🍄 – Aromatic, earthy, and deeply flavorful, infusing the lobster with indulgence.

• Crispy Truffle Fries 🍟 – Hand-cut fries dusted with fresh herbs and Parmesan, served with truffle aioli.

• Truffle Aioli Dipping Sauce 🍶 – A creamy sauce combining rich truffle oil, mayo, and garlic for the perfect dip.

Spices & Seasonings (Balancing Umami & Freshness)

• Himalayan Pink Salt 🧂 – Enhances the natural sweetness of the lobster.

• Lemon Zest & Juice 🍋 – Adds a bright, citrusy contrast to the rich butter.

• Fresh Chives & Tarragon 🌿 – Infuses the dish with a delicate herbal aroma.

• Cracked Black Pepper 🌶 – Adds warmth and depth to the flavor profile.

Cooking Instructions

Step 1: Prepare the Black Truffle Butter

1. Melt unsalted butter over low heat and stir in black truffle oil.

2. Add a dash of Himalayan pink salt and fresh chopped chives & tarragon.

3. Simmer for 2 minutes, allowing the flavors to blend.

Step 2: Butter-Poach the Lobster Meat

1. Bring a pot of water to a gentle simmer (not boil!).

2. Drop in fresh lobster tails or claw meat, cooking for 3–4 minutes until just tender.

3. Remove from water, let cool slightly, then chop into bite-sized chunks.

4. In a pan, melt black truffle butter over low heat, then toss in the lobster meat, gently coating it in the infused butter.

Step 3: Toast the Brioche Bun

1. Spread a thin layer of truffle butter on both sides of the brioche bun.

2. Toast in a skillet over medium heat until golden brown and crisp.

Step 4: Assemble the Lobster Roll

1. Load the toasted brioche bun with butter-poached lobster.

2. Drizzle with extra black truffle butter for maximum richness.

3. Garnish with fresh lemon zest, chives, and a sprinkle of pink salt.

Step 5: Prepare the Truffle Fries & Aioli

1. Hand-cut Russet potatoes into thin fries.

2. Fry in duck fat or avocado oil for extra crispiness.

3. Toss with truffle salt, Parmesan, and fresh herbs.

4. For the aioli, whisk together mayo, truffle oil, minced garlic, and a squeeze of lemon juice.

Final Presentation

• Serve the lobster roll on a rustic wooden board, accompanied by a side of truffle fries and a small dish of truffle aioli.

• Add lemon wedges and microgreens for extra color and freshness.

• Plate with gold-trimmed cutlery and fine glassware for a luxury feel.

Business Financials & Pricing Strategy

Projected Costs & Revenue

• Cost of Wild-Caught Lobster (5-6 oz): $22

• Brioche Bun & Butter: $4

• Black Truffle Butter & Seasonings: $6

• Truffle Fries & Aioli: $5

• Total Cost Per Dish: $37

• Recommended Price: $95 (Luxury Dining)

• Profit Per Plate: $58+

Revenue Projections (based on 50 orders per night at a fine-dining restaurant)

• Daily Revenue: $4,750

• Monthly Revenue (30 days): $142,500

• Annual Revenue: $1.71M

Marketing Plan (SMART Goals & Demographics)

Target Audience

• Luxury diners, high-net-worth individuals, seafood lovers, truffle enthusiasts

• Target Age: 30–65 (high-income foodies, fine dining patrons)

• Locations: Upscale seafood restaurants, luxury resorts, high-end food trucks

Marketing Strategy

✅ Launch a VIP dining event with exclusive wine pairings

✅ Leverage social media influencers & luxury food bloggers

✅ Offer a limited-edition truffle lobster roll tasting menu with premium champagne

✅ Partner with Michelin-starred chefs for pop-up dining experiences

SMART Goals

🔹 Increase brand awareness by 50% in 6 months via social media and food critics

🔹 Achieve an average customer rating of 90%+ satisfaction within 3 months

🔹 Secure 5+ luxury restaurant partnerships within the first year

🔹 Sell 12,000+ lobster rolls in the first year, generating over $1.1M in revenue

Blueprint Rating: 100/100

• Taste: ⭐⭐⭐⭐⭐ (Rich, buttery, umami-packed with truffle depth)

• Health Benefits: ⭐⭐⭐⭐⭐ (High-quality seafood, healthy fats, mineral-rich ingredients)

• Luxury Appeal: ⭐⭐⭐⭐⭐ (Premium ingredients, sophisticated plating, high-end price point)

• Profitability: ⭐⭐⭐⭐⭐ (Strong margins in luxury dining, scalable high-end food truck option)

Conclusion

This Truffle-Infused Butter Lobster Roll is the ultimate luxury seafood experience, merging the indulgence of butter-poached lobster with the decadence of black truffle. Whether featured in Michelin-starred restaurants, upscale food trucks, or private dining experiences, this dish is a guaranteed showstopper with exceptional profit margins and marketing appeal.

Perfect for luxury diners, high-end seafood lovers, and truffle connoisseurs, this roll is not just food—it’s an experience worth savoring.